Winner of the prestigious NUTRACON / NutrAward® for "Best New Product in the F&B Industry at Natural Products Expo West
Created the world's first Functional Chocolate® incorporating South American raw superfoods and patented nutraceutical ingredients offering targeted evidence-based nutrition. We have partnered with nutraceutical giants such as Maypro Industries, Ganeden, Martek, Cargill, Biothera, Fuji Health, Mitsubishi Foods, Kemin Health, DSM, etc., focusing on: Anti-Aging I Cardio & Heart I Bone & Joint I Energy I Weight Management I Cognitive Support I Digestive Health I Beauty From Within.
The result is a first-to-market, deliciously complex, and socially responsible Functional Chocolate® at a competitive price point. We are a Boise, Idaho based, vertically integrated business; which means we control our product from concept to delivery.
Our team is fantastic, we'd like to share them with you.
Founder & CEO | Superfood Entrepreneur
Paul Frantellizzi, is a Boise-based Superfood Entrepreneur. Paul is a passionate and motivational leader with results oriented entrepreneurial vision and a unique ability to bring great value to every relationship and business opportunity.
A former native of NYC, Paul has a 30+ year history and experience with start-ups, executive management, the organic food industry, two-term mayor, police commissioner, filmmaker, and a national sales and marketing director for Mount Sinai Hospital in NYC. Prior to GOOD SUPERFOODS™, he founded the country’s first organic vending distribution company (NextGen Vending®), and developed that industry’s first PLA based biodegradable water bottle (Earthpure Organics®). Now, he leads the team at GOOD SUPERFOODS™ and NutriWelle™, developing new nutrient-rich chocolate/ functional snacks, and directing corporate strategy as Chief Executive Officer. His beautiful family, core values, sense of community, and a powerful work ethic inspire Paul to be his best everyday. Paul’s favorite product is the Triple Cacao Energy Nutrient Bar (which he developed), and his favorite ingredient is D-Ribose. If Paul was stuck on a desert island, he would no doubt start a company!
PAMELA L. PETERS
Co-Founder | General Manager
Pam is the Co-Founder and General Manager of Good Superfoods. Her background and education is primarily centered around the arts: Museum, Textile Collections, and Photography. She has had the opportunity to wear many, many hats since the inception of Good Superfoods. It began as a small company started in Paul and Pam’s home kitchen in 2010. Since then they have experienced very fast paced growth, leading them to where they are today - a dynamic, innovative company with a great team culture and a family of products that they are incredibly proud of.
Apart from Good Superfoods, Pam’s family and friends are paramount in her life. She loves food and art. It's almost impossible for her to pick a favorite Superfood product because they are all so fantastic! Currently, Pam is in love with our Cocoa Mocha COFFEEBERRY® Superfood Chocolate bar - it's delicious! If she were stranded on a desert island. Pam would take her beautiful family (which includes her best girl friends), a camera, and Superfood Chocolate of course!
Senior VP of Research and Development | Executive Chef
Chef Jennifer oversees our Superfood Innovation Center™ team in the development of superfood-based, functional products. She graduated with highest honors from Johnson & Wales University, one of the leading culinary arts schools in the industry. Jen met Paul and Pam right before they started building out the Good Superfoods Production Facility that included the Superfood Innovation Center, her hub for innovation and creativity. Jen started with a very small lab and a very big desire to make delicious, functional products. Today, the entire development team works closely together to continue that mission.
Jen is a very busy person already, but in addition to her career she spends her time raising a Superfood Baby! Her daughter, Charlotte, keeps her busy, but she also love trying new restaurants and spending time with her husband and their Border Collies. As a baker, Jen says that PlantSWEET® is her favorite Superfood product because it delivers extra fiber and almost no sugar. If Jen were stuck on a desert island she would bring a luxury tent, a flint, and a solar powered satellite phone for when she is ready to go back home.
Innovation Lab Manager
Melonie completed the Le Cordon Bleu Baking and Patisserie program at the California School of Culinary Arts and after years of baking and Chocolatier experience, Melonie wanted to explore a different side of the food industry - something that would push her to think outside the box. When she saw that Good Superfoods was looking for team members, she couldn't think of a better place to start her journey.
Melonie is as funny as she is creative and if she isn’t managing the Innovation Lab, you’ll find her spending time with her husband, her friends, or hitting the gym. The Spicy Mango Chocolate Bark and Triple Cacao Energy Nutrient Bar are tied as her favorite Superfood products, so you’ll have to try them both! If Melonie was stuck on a desert island she would be sure to bring sunscreen, her favorite 80’s music playlist, and her favorite book.
VP of Planning and Strategic Development
As VP of Strategic Development, Will assists in the long-term management and development of the corporate culture at Good Superfoods | NutriWelle. Previously, Will had successful careers as a diplomat as well as a trial lawyer. Will joined the Good Superfoods team primarily as an unpaid voice of knowledge because he is a true believer in the long term goals of the company and wanted to get involved.
Will is a fun-loving intellectual. When he’s not working you will find him spending quality time with his sons. He would gladly recommend the Mandarin Orange SCULPT Superfood Chocolate Bar and if he were stuck on a desert island he would be sure to have James Joyce’s Ulysses, his MP3 Player, and the lovely Miss Elisabeth Shue.
Good Superfoods Production Team